Terms of Service

Last updated: March 2026

1. Agreement

By accessing or using BrandShadow (“the Service”), you agree to be bound by these Terms of Service. If you do not agree, do not use the Service. These Terms apply to all users of brandshadow.ai, including hotel account holders and visitors.

BrandShadow is operated by KindStay Ltd (“we”, “us”, “our”).

2. The Service

BrandShadow is an AI visibility and brand monitoring platform for hotels. The Service includes:

  • AI visibility audits showing how AI platforms represent your property
  • Source health monitoring and analysis
  • Brand positioning tools
  • Content distribution via our ChatGPT application and MCP server, which serves your verified hotel content to travellers using AI platforms

3. Account Registration

To access the full Service, you must register as a hotel account holder. You agree to provide accurate information and keep your account credentials secure. You are responsible for all activity that occurs under your account.

4. Hotel Content

By providing property content (descriptions, images, rates, booking links, amenities, and other information) to BrandShadow, you:

  • Confirm you have the right to provide and distribute this content
  • Grant BrandShadow a licence to use, store, and distribute this content through our platform and connected AI services (including our ChatGPT application) for the purpose of representing your hotel to travellers
  • Acknowledge that this content will be made publicly accessible through our MCP server endpoint

You can update or remove your content at any time through the BrandShadow dashboard. Removal may take up to 24 hours to propagate to connected AI platforms.

5. Acceptable Use

You agree not to:

  • Provide false, misleading, or fraudulent hotel information
  • Use the Service to monitor or misrepresent properties you do not represent
  • Attempt to reverse-engineer, scrape, or abuse the platform
  • Use the Service in any way that violates applicable law

6. Subscriptions and Payment

Paid subscriptions are billed monthly or annually in advance. Prices are listed on brandshadow.ai/pricing. We reserve the right to change prices with 30 days' notice to existing subscribers.

Subscriptions renew automatically unless cancelled. You may cancel at any time through your account settings. No refunds are provided for partial billing periods.

7. Free Audits

One free AI visibility audit is available per domain. Additional audits require a paid subscription. We reserve the right to modify or discontinue the free audit at any time.

8. ChatGPT Application

Our ChatGPT application serves hotel content to travellers asking about hotels in AI conversations. We do not guarantee that your content will appear in any specific AI conversation or search result. Distribution depends on factors outside our control including AI platform policies and user behaviour.

9. Intellectual Property

BrandShadow and its underlying technology, design, and software are owned by KindStay Ltd. You retain ownership of the hotel content you provide. You grant us the licence described in Section 4 for the duration of your subscription.

10. Disclaimer of Warranties

The Service is provided “as is” without warranties of any kind. We do not warrant that the Service will be uninterrupted, error-free, or that AI visibility results will meet your expectations. AI platforms are operated by third parties and their behaviour is outside our control.

11. Limitation of Liability

To the maximum extent permitted by law, KindStay Ltd shall not be liable for any indirect, incidental, or consequential damages arising from your use of the Service. Our total liability for any claim shall not exceed the amount you paid us in the 12 months preceding the claim.

12. Termination

We may suspend or terminate your account if you breach these Terms. You may terminate your account at any time by cancelling your subscription and contacting support@brandshadow.ai.

13. Governing Law

These Terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

14. Changes

We may update these Terms from time to time. Material changes will be notified by email to registered users. Continued use of the Service after changes constitutes acceptance.

15. Contact

support@brandshadow.ai
brandshadow.ai